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How to measure your brand.

Compass lying on map.

Brand measurement is a critical aspect of any marketing strategy. As a business owner or marketer, it is essential to understand how your brand is perceived in the market, how […]

Zero to One Review

The book Zero to One lying flat on a wooden surface.

Zero to One by Peter Thiel is a fascinating exploration of the challenges that face entrepreneurs who want to create something truly new and transformative. Thiel, who co-founded PayPal and […]