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How to create great content for outdoor brands.

Great content is an essential component of any outdoor brand’s marketing strategy. It’s a way to attract and engage with your target audience, build brand awareness, and increase sales. But what makes content effective? In this blog post, we’ll discuss what makes effective content for outdoor brands.

Tell a Story

Outdoor brands have the unique opportunity to tell a story through their content. Whether it’s through images, videos, or blog posts, your brand can share stories about adventure, exploration, and connecting with nature. By telling a story, you’re not only promoting your products, but you’re also creating an emotional connection with your audience.

As humans, we are wired to respond to stories on a deep, instinctual level. When we hear a story, our brains release oxytocin, a hormone that helps to build trust and strengthen social bonds. By telling a story, brands can tap into this powerful emotional response, helping to build a deeper connection with their audience.

Moreover, stories are a powerful way to communicate a brand’s values and mission in a way that is engaging and memorable. Rather than simply listing out a set of values or mission statement, a story can help to bring those ideas to life, showing how they play out in real-world situations. This can help to make a brand’s values and mission more relatable and tangible for consumers, which can in turn help to build a stronger connection between the brand and its audience. Storytelling is a powerful tool that can help brands to create more meaningful, memorable, and effective content.

Show Your Products in Action

One of the most effective ways to showcase your products is by showing them in action. Images and videos that demonstrate how your products can be used in the great outdoors will help your target audience visualize themselves using your products. This type of content can inspire your audience to get outside and start exploring with your products.

Take GoPro. They’ve built their entire business around creating high-quality action cameras that capture extreme sports and outdoor adventures. And what better way to showcase the capabilities of their cameras than by featuring their users’ adrenaline-pumping footage? GoPro regularly features user-generated content on their website and social media channels, allowing customers to see firsthand the incredible footage that their cameras are capable of capturing.

Another brand that does a fantastic job of showcasing their products in action is Patagonia. They’re known for their high-quality outdoor apparel and gear, and their content often features athletes and adventurers pushing themselves to the limits in challenging outdoor environments. By showcasing their products being put to the test in extreme conditions, Patagonia is able to demonstrate the durability and performance of their gear. Additionally, the brand is well-known for its commitment to sustainability and environmental conservation, and they use their content to promote their values and inspire others to get outside and protect the planet.

Use High-Quality Images and Videos

In today’s digital age, visual content is king. High-quality images and videos are more likely to grab your target audience’s attention and keep them engaged. Professional photos and videos can make your products and brand look more appealing and credible.

Provide Valuable Information

Your content should provide value to your target audience. For outdoor brands, this can include information on hiking trails, camping tips, or outdoor safety. By providing valuable information, you position your brand as an expert in your industry and build trust with your audience.

Engage with Your Audience

Engagement is key to building a strong relationship with your target audience. Respond to comments on your social media posts, start conversations on your blog posts, and answer questions in your emails. By engaging with your audience, you show that you care about their opinions and are listening to their needs.

Be Authentic

Authenticity is becoming increasingly important in marketing. Your target audience wants to connect with brands that are genuine and real. Authenticity can come in the form of real-life stories, behind-the-scenes content, or using real customers in your marketing. By being authentic, you build trust and credibility with your target audience.

Use Influencers

Influencers can be a powerful tool in your content marketing strategy. Partnering with influencers who share your brand’s values and lifestyle can help you reach a wider audience and build brand awareness. Influencers can share their experiences with your products, providing social proof that can increase sales.

Be Consistent

Consistency is key in content marketing. By regularly publishing high-quality content, you stay top of mind with your target audience and build a loyal following. Your content should align with your brand’s identity and values, ensuring that your messaging is consistent across all platforms.

In conclusion, effective content for outdoor brands involves telling a story, showcasing your products in action, using high-quality images and videos, providing valuable information, engaging with your audience, being authentic, using influencers, and being consistent. By following these tips, you can create content that resonates with your target audience, builds brand awareness, and increases sales.

PULL is a full-service branding and consulting agency specializing in outdoor brands. We have experience in both building brands from scratch and shepherding established brands to their next peak. 

If your brand could use an outside perspective or you just want to shoot the breeze, don’t hesitate to drop us a line

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