Pre-Suasion Review: Persuade and Influence Others in an Ethical Way

Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini is a must-read for anyone interested in the psychology of persuasion. Cialdini is an expert in the field, having […]

Invest in consistent, high-quality design.

As a brand or marketing manager for an outdoor brand, you know that standing out in a crowded market is critical to your success. Ok, but how? One way is […]

Zero to One Review

The book Zero to One lying flat on a wooden surface.

Zero to One by Peter Thiel is a fascinating exploration of the challenges that face entrepreneurs who want to create something truly new and transformative. Thiel, who co-founded PayPal and […]

How Brands Grow Review

The book, How Brands Grow, lying on wooden surface.

How Brands Grow by Byron Sharp is a must-read for any marketer or business owner who wants to understand how to build and grow a successful brand. Sharp’s research is […]

The Brand Gap: Why branding is essential.

The Brand Gap by Marty Neumeier is a must-read book for anyone interested in branding and design. In this book, Neumeier makes a compelling argument for why branding is essential […]

Emotion by Design Review

The book emotion by design lying flat on a wooden surface.

If you’re looking for a book that delves into the importance of emotion in design and branding, then Emotion by Design by Greg Hoffman is an excellent read. This book […]

The power of creativity and human psychology.

An image of the book, Alchemy on a wood surface.

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland is a must-read for anyone interested in the power of creativity and […]