Pull Logo
Yeti water bottle tucked into the pocket of a travel bag.

How did Yeti become a household name?

Yeti is a brand that needs no introduction. Known for its high-quality coolers, drinkware, and outdoor gear, Yeti has become synonymous with rugged durability and top-of-the-line performance. But how did this small brand from Austin, Texas become a household name? Let’s take a closer look.

According to Yeti CEO, Matt Reintjes, the key to their success is simple. “We make products that we’re passionate about and that people need,” he says. Yeti’s commitment to quality and innovation has set them apart from the competition, and has helped them to build a loyal following of outdoor enthusiasts and professionals.

Brand Marketing

But it’s not just about the products. Yeti’s branding and marketing strategies have played a huge role in their success. Yeti President, Corey Maynard, says that they are “focused on telling authentic stories that resonate with our customers.” This has included everything from showcasing real-life Yeti users in their advertising campaigns, to sponsoring events and athletes that align with their brand values.

Customer Service

Another key to Yeti’s success has been their dedication to customer service. As Reintjes puts it, “We know that our customers are going to put our products through the wringer, and we’re committed to standing behind them.” This commitment to customer satisfaction has helped to build trust and loyalty with their customer base. It has also helped to create a community of Yeti enthusiasts who are passionate about the brand.

Brand Values

But perhaps the most important factor in Yeti’s success is their unwavering commitment to their brand values. As Maynard explains, “Our values are not something that we just talk about, they’re something that we live every day.” This includes a dedication to quality, authenticity, and a love of the outdoors that is evident in everything that Yeti does.

How did Yeti become a household name? It’s clear that Yeti’s success is the result of a combination of factors. Factors including their commitment to quality, their dedication to customer service, and their unwavering commitment to their brand values. As Reintjes says, “We’re not just selling coolers, we’re selling a lifestyle.” And that lifestyle has resonated with millions of people around the world, making Yeti one of the most successful and recognizable brands in the outdoor industry

PULL is a full-service branding and consulting agency specializing in outdoor brands. We have experience in both building brands from scratch and shepherding established brands to their next peak. 

If your brand could use an outside perspective or you just want to shoot the breeze, don’t hesitate to drop us a line

More from the blog.

Man fly fishing on a river.

What is a brand purpose?

It’s the fundamental reason for the existence of a brand — the driving force behind a brand’s actions, decisions, and messaging. A brand purpose goes beyond the products or services

Read More »