Pull Logo
Binoculars overlooking mountain range.

How to increase brand awareness in the outdoors industry

Are you trying to increase brand awareness in the outdoors industry? We get it. Most times it’s like trying to start a fire with wet wood – you know you have everything you need, but it takes a lot of effort and patience to get the flames going. The same goes for increasing brand awareness. You have the right products, the right messaging, and the right audience, but getting your brand to catch fire in the marketplace can be a challenge. It takes a lot of time, effort, and strategy to get people to pay attention and become loyal customers.

However, with the right strategies and tactics, it is possible to cut through the noise and get your brand noticed. Here are seven effective ways to increase brand awareness for your outdoor brand:

Sharpen your saw

In the crowded outdoors industry, getting noticed can feel like an uphill battle. That’s why many turn to brand awareness campaigns to increase visibility and attract new customers. However, before you start running ads and promoting your brand, it’s important to have a solid brand strategy in place.

If you’re going to cut down this tree, you’ll want to sharpen your saw first.

Why is a strong brand strategy so important? Simply put, it sets the foundation for all of your marketing efforts. Your brand strategy defines your unique value proposition, your target audience, and your messaging. It helps you understand who your customers are, what they want, and how to speak to them in a way that resonates.

Without a clear brand strategy, your brand awareness campaign may fall flat. You might attract some attention, but if your messaging isn’t compelling or if you’re not reaching the right audience, you won’t see the results you’re hoping for. On the other hand, if you have a well-defined brand strategy, you can create targeted, effective campaigns that speak directly to your ideal customers and drive real results for your business.

If you need help with this, check out this post.

Leverage social media

Social media is a powerful tool for connecting with your target audience and building brand awareness. To get the most out of your social media efforts, you need to know your audience and what they want. Start by identifying your target audience and which social media platforms they use most. This will help you focus your efforts and create content that resonates with your audience.

Once you have identified your target audience, it’s time to start sharing engaging content. Use a mix of content types, such as photos, videos, and infographics, to keep your audience interested and engaged. Be sure to include calls to action in your posts to encourage engagement, such as asking a question or inviting your audience to share their thoughts.

In addition to sharing content, it’s important to actively engage with your audience. Respond to comments and messages promptly and authentically, and show your audience that you value their input. This will help you build trust and loyalty with your audience, which is essential for long-term success on social media.

Finally, use social media to build a community around your brand. Encourage your followers to share their experiences with your products or services, and highlight their stories on your social media channels. This will help you build a sense of community around your brand and create a loyal customer base. With the right social media strategy, you can connect with your target audience, share engaging content, and build a community around your brand.

For more ways to increase brand awareness in the outdoors industry, keep scrolling.

Invest in SEO

To increase SEO, you need to focus on creating high-quality, keyword-rich content that resonates with your target audience. Start by conducting thorough keyword research to identify the words and phrases your audience is searching for. Then, create content that naturally incorporates these keywords while providing value to your readers.

When creating content, focus on quality over quantity. Your content should be informative, engaging, and relevant to your audience. Use clear and concise language, and break up your content with subheadings, bullet points, and images to make it easier to read.

In addition to creating content, make sure your website is optimized for SEO. Use descriptive meta titles and descriptions, optimize your images with alt tags, and ensure your website is mobile-friendly.

Remember, SEO is a long-term strategy that requires consistent effort and patience. But by creating high-quality, keyword-rich content that appeals to your target audience, you can increase your website’s visibility and drive more traffic to your site.

Partner with influencers

Influencer marketing is a popular way to increase brand awareness, particularly in the outdoor industry.

Partnering with influencers can be a powerful way to increase your brand’s visibility and credibility. These individuals have already built a loyal following that trusts their opinions and recommendations. By partnering with influencers who have a large, engaged following that aligns with your target audience, you can tap into their audience and build trust with potential customers.

Influencers can help you showcase your brand in a way that resonates with their followers. By featuring your brand in their content, they can introduce your products to a new audience and provide a personal endorsement of your brand. This can be especially effective in the outdoor industry, where consumers often look to influencers for inspiration and advice.

Moreover, partnering with influencers can also help you create authentic content that showcases your brand in a more relatable and engaging way. This can help you build trust with potential customers and foster a sense of community around your brand. By working with influencers who share your brand values and mission, you can create a meaningful partnership that benefits both parties and ultimately drives sales.

Run targeted ads

Running targeted ads is a great way to reach your ideal customer and increase brand awareness. With platforms like Facebook and Instagram, you can tailor your message to specific users based on factors like age, location, interests, and more.

To get started with targeted ads, first identify your target audience and the message you want to convey. Then, use the ad targeting options available on social media platforms to narrow down your audience and reach those who are most likely to be interested in your brand.

When creating your ads, be sure to use eye-catching visuals and concise, compelling copy that highlights the benefits of your product or service. You can also consider offering a special promotion or discount to entice users to take action.

By running targeted ads, you can get your brand in front of the right people and drive more traffic to your website or social media channels. Just be sure to track your results and adjust your strategy as needed to ensure you’re getting the best return on your investment.

Create high-quality content

Creating high-quality content that resonates with your target audience is an effective way to increase brand awareness. When you provide valuable information, insights, and perspectives, you demonstrate your expertise and build trust with potential customers. By crafting content that is informative, engaging, and relevant to your target audience, you can establish your brand as a thought leader in your industry.

In addition to building your brand’s reputation, creating quality content also helps to drive traffic to your website. By optimizing your content for relevant keywords and topics, you can improve your search engine rankings and increase your visibility to potential customers. When your content is both informative and search engine optimized, you have the potential to attract a larger audience, build brand awareness, and ultimately drive conversions.

When you create engaging content, you encourage social sharing and increase the chances of your brand being shared among potential customers. This can further amplify your brand’s reach and boost brand awareness. By investing in content creation, you can provide value to your target audience, establish your brand as a trusted authority, and increase brand awareness in your industry.

Get involved in the community

Grassroots. How appropriate for an outdoor brand.

Whether sponsoring events or participating in clean-up efforts, getting involved in the outdoor community can help you build a positive reputation and increase brand awareness among potential customers.

By participating in events and initiatives that align with your brand values, you can show your customers that you are more than just a business trying to make a profit. You care about the environment, about sustainability, and about making a difference in the world. This type of commitment can be infectious and inspire others to get involved as well.

Building a positive reputation in the outdoor community can also lead to word-of-mouth referrals and organic growth. People are more likely to recommend a business that they trust and feel connected to. By getting involved and showing your commitment to the community, you can create a loyal customer base. And they’ll stick with you for the long haul.

So, get out there and participate in clean-up efforts, sponsor local events and support organizations that align with your values. By doing so, you can build a positive reputation, increase brand awareness, and make a difference in the world.

It won’t happen overnight, but by implementing these strategies, you can increase brand awareness in the outdoors industry and establish a strong presence in the market. Remember, building brand awareness takes time and effort, but the rewards are worth it in the end.

PULL is a full-service branding and consulting agency specializing in outdoor brands. We have experience in both building brands from scratch and shepherding established brands to their next peak. 

If your brand could use an outside perspective or you just want to shoot the breeze, don’t hesitate to drop us a line

More from the blog.