How to Build a Brand: A Step-by-Step Guide

So you’ve got a big idea, but don’t know where to start. Let’s talk about how to build a brand. Building a brand from scratch can feel a little like […]

How to increase brand awareness in the outdoors industry

Are you trying to increase brand awareness in the outdoors industry? We get it. Most times it’s like trying to start a fire with wet wood – you know you […]

How to measure your brand.

Brand measurement is a critical aspect of any marketing strategy. As a business owner or marketer, it is essential to understand how your brand is perceived in the market, how […]

The right time to bring on a branding agency.

You may find yourself wondering whether it’s the right time to bring on a branding agency. After all, you and your team know your brand better than anyone, right? While […]

Is it time for a brand strategy consultant?

We’ve heard the stories: Clients spending hours agonizing over their company’s logo. Hemming. Hawing. All that time was spent, only to realize it wasn’t even resonating with their target audience. […]

Branding, storytelling and emotion: Connect with audiences on a deeper level.

In the world of branding, storytelling and emotion are the secret weapons that can make a brand stand out from the crowd. Emotions are what drive people to take action, […]

Level set: What is branding?

Branding is a fundamental aspect of marketing that is often misunderstood. In its simplest form, branding refers to the process of creating a unique name, design, and image that identifies […]

What is a brand purpose?

It’s the fundamental reason for the existence of a brand — the driving force behind a brand’s actions, decisions, and messaging. A brand purpose goes beyond the products or services […]