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How to Build a Brand: A Step-by-Step Guide

A man climbing a mountain very small in the frame.

So you’ve got a big idea, but don’t know where to start. Let’s talk about how to build a brand. Building a brand from scratch can feel a little like […]

How to increase brand awareness in the outdoors industry

Binoculars overlooking mountain range.

Are you trying to increase brand awareness in the outdoors industry? We get it. Most times it’s like trying to start a fire with wet wood – you know you […]

How to measure your brand.

Compass lying on map.

Brand measurement is a critical aspect of any marketing strategy. As a business owner or marketer, it is essential to understand how your brand is perceived in the market, how […]

The right time to bring on a branding agency.

Hand holding a vintage compass in the wilderness.

You may find yourself wondering whether it’s the right time to bring on a branding agency. After all, you and your team know your brand better than anyone, right? While […]

Is it time for a brand strategy consultant?

Lighthouse alight at dusk

We’ve heard the stories: Clients spending hours agonizing over their company’s logo. Hemming. Hawing. All that time was spent, only to realize it wasn’t even resonating with their target audience. […]

Branding, storytelling and emotion: Connect with audiences on a deeper level.

Orange Nike logo above the door of a Nike store front.

In the world of branding, storytelling and emotion are the secret weapons that can make a brand stand out from the crowd. Emotions are what drive people to take action, […]

Level set: What is branding?

Tight shot on gas tank of a Harley Davidson motorcycle.

Branding is a fundamental aspect of marketing that is often misunderstood. In its simplest form, branding refers to the process of creating a unique name, design, and image that identifies […]

What is a brand purpose?

Man fly fishing on a river.

It’s the fundamental reason for the existence of a brand — the driving force behind a brand’s actions, decisions, and messaging. A brand purpose goes beyond the products or services […]